Why Every Author Needs an Email List (Instead of Only Automated Emails)

by - October 24, 2019


A lot of bloggers use Wordpress and Blogger. These are two of the most popular blog hosting sites available. With Wordpress and Blogger, at least, there's a nice feature available: automated emails.

Each time you publish a blog post, your subscribers will automatically receive that post in their inbox via automated emails.

I took advantage of this for a while, using Feedburner (which Blogger provides).

But there was something wrong. Something I didn't like about automated emails.

Today, I want to dive more in-depth with why you need an email list instead of ONLY automated emails.

It's More Personal and Engaging

As I just mentioned, an email list is more personal and more engaging.

Automated emails are convenient, but they don't look as nice. An email list is generally much nicer. You can personalize it and add clickable buttons, photos, etc.

I use Mailchimp for my email list. That is the only one I am familiar with. With Mailchimp, you can send out 100 emails, and each of them can have a personal "Dear Reader's Name" at the beginning if you want. Definitely more personal than automated emails. (All you have to do is put in a simple code where you want the name, which Mailchimp can explain for you.)

On my email list, I ask my readers a question every week, and they get to respond and get their answers published in the next email. That's very engaging. With automated emails, it's harder to do this.


You Can Send Freebies

Who else just LOVES FREEBIES? We all do! People love free things, especially those that will help them.

Right now, I'm waiting until I get 100 subscribers before I provide this new email freebie to everyone, including new subscribers.

With an email list, you can send freebies out to your subscribers ONLY, without having to post them on your blog for everyone to see and take advantage of. Your email subscribers are your core peopleyour core supporters. You want to thank them by giving them a gift.

All in all, email freebies are amazing, but you only want to send those out to your email list. That makes your subscribers feel like they're in a special group, and they'll want to stay!

You Have a Lot More Control

When I used Feedburner with my old blog, my entire blog post would appear in the email. I wouldn't get many page views because my readers probably read the post on the email, then deleted it. They didn't leave a comment very often because that meant clicking on the post and going to the blog, scrolling down, and writing a comment. That takes too much time.

With an email list, you have a lot more control over things like this. I can paste a portion of my blog post into my email, then provide a link to the rest of the post. Try to leave your readers hanging and curious. That will prompt them to click the link and possibly leave a comment on your post!

Which Email Service Provider Should You Use?

I use Mailchimp for my email service provider. It's easy, and the free plan works nicely for what I need right now. There are also paid versions.

The thing is, you have to be 18 to use Mailchimp (and probably other providers). If you're under 18, you can use it under your mom or dad's information (with their permission), and let them know that they can keep an eye on what you're sending out.

I've heard MailerLite is good, and MailMunch is another provider. I don't know much about either of these, though. From what I've heard, MailerLite or Mailchimp are the preferred ones of these three providers.


Please note that automated emails aren't bad. They're very convenient.

Actually, I've seen people use automated emails AND an email list. Your automated emails send out your blog posts every week (or whatever your posting schedule is), and your email list sends out freebies, writing updates, and more to your core supporters.

If this is what you'd like to do, go for it!

SPEAKING OF FREEBIES . . .

Speaking of freebies, as soon as I get 10 more subscribers on my email list, I am going to release to EVERYONE an amazing freebie that I created! It's a character and story template/questionnaire.

You're going to find it very helpful, so be sure to SUBSCRIBE to help me get 10 more subscribers so this lovely template can be yours!


So there you go! This is why you need an email list and not ONLY automated emails.


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what about you?
Do you have an email list? What email service provider do you use?
Do you prefer automated emails, email lists, or both at once?

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6 comments

  1. Really interesting!! Thanks for sharing. I will definitely look into that:) Any suggestions on how to change from the automatic sending to an email list?

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    1. Hi, Rachel! So glad you found this helpful! :D

      Good question! I actually did this myself!

      So in Mailchimp there's an option for you to add subscribers yourself. (You need to have their permission, of course.) I decided not to use Feedburner anymore, so I added all of my Feedburner subscribers into Mailchimp, then sent them all an email letting them know about the change. This way, my subscribers could still be subscribed to my blog, but I would be sending the posts to them via Mailchimp, instead of automated emails.

      Does this help?

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  2. Good post! And I must say that the email you send out about this was good, too, proving that you know your stuff. It was really enticing and the post just begged to be clicked on!

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    Replies
    1. Hi, Rachel! Thank you for telling me! I appreciate it! Glad you found this helpful! :D

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  3. I use weebly, so I don't have automatic emails. MailChimp has been a life saver, though I haven't figured out how to personalize the readers name thing yet. Hope to tackle that soon though!

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    1. Hi, Ryana Lynn! Maybe this link will help? https://mailchimp.com/help/all-the-merge-tags-cheat-sheet/
      You'll want to scroll down to the "Personalization" and use the First Name merge tag. Then when you go to send out your email, select that merge tag. Let me know if this helps!

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